Hair Extensions are a woman’s best friend, in the midst of chaos, economic meltdown, or whatever negativity, women find a way to look good and it starts from the Hair. It’s no wonder why the hair extension business is worth over $500billion today. Buying really good virgin hair can be difficult at times, because they all look so good at first appearance and will only start showing ‘true colour’ after one or two installations. This week we have carefully selected women who have been in this hair business for at least 5 years and have stood the test of time. Funny how they are all professionals turned Businesswomen.
Tell me about yourself – My name is Bukola Owoyomi, I’m a mother and an entrepreneur. I am someone who is not afraid to be different and eliminate boxes so the issue of thinking out of one doesn’t exist. I’m a driven, resilient person, I tend to take calculated risks and I love solving problems. I’m self-reliant and comfortable in my own skin. I love to travel, though I don’t get to do that as often as I would like. I’m a hopeless romantic and appreciate a great sense of humour.
Why and how did you go into the Hair Business?- Simply put the hunger for success. I had been in banking for almost 10 years and was in dire need of a radical change in my life. I was stuck in a rut and didn’t have any sense of fulfilment whatsoever. I was frustrated, unhappy and unfulfilled. There had to be more to life than just sitting behind a desk and soliciting for funds in order to save one’s job. So I decided to start a business of my own, I resigned in 2009 shortly before the banking reforms took place and thousands of bankers lost their jobs. I didn’t plan to start a hair business immediately though. I dabbled into a few ventures but I got burnt, lost money and quickly realized that my heart wasn’t in them. I needed to do something I had a natural flair for. Something I wouldn’t get bored of within a short period of time and would enjoy doing constantly. I’ve always paid attention to my hair right from my university days. If I didn’t get anything right, my hair was always on point. Besides that, I had been sold fake hair several times so many times at ridiculous prices. I couldn’t boast of any authentic hair piece as they all expired and tangled after one wash. Unfortunately, so many ladies had also experienced the same thing so there was clearly a market for good hair which wasn’t in supply. I had nearly depleted my capital investing in other businesses and interestingly, banks weren’t interested in lending money to start up business even though I had a great business plan… so I started with the little money I had, attended a business school and from a designated corner in my mother’s office, Mide’s Mane was born. Best decision I ever made.
How lucrative is it?- Every business venture has the potential to be lucrative. From selling tomatoes to toothpicks to pure water. All you need is a good structure, strategy and authenticity. One also has to be innovative in getting the attention of one’s target market. Hair is more or less a consumer product for ladies, 8 out of 10 women use hair extensions so it’s a multi-billion dollar industry. It’s quite lucrative especially when your products are genuine.
How long have you been in the business?
We’ve been running actively for 4 years now.
FB –www.facebook.com/midesmane, Twitter – @midesmane, IG – midesmane
Good Hair Ltd.
Tell me about yourself?
Chioma- My full name is Chioma Ikokwu. I am actually a lawyer with a Bachelors in Law from the University of Birmingham, an L.L.M from University of London (SOAS) & have been called to the Nigerian Bar. I’ve practiced law in England, Lebanon and briefly in Nigeria. I am also a Business owner and Entrepreneur.
The last of five children & extremely passionate about beauty, fashion and decor.
I Love travelling, shopping and exploring fine cuisines. I have also been described as kind, fun & purposeful. I try at all times to remain steadfast in my Christian faith .
Kika- I was born and raised in London, England, the youngest of a family of 4. I moved to Birmingham to attend University where I graduated with a degree in Business Marketing. I have always had a keen interest in business and also love all things glitz and glam, so it wasn’t long before I decided to combine these two passions and start a business.
I’d describe myself as fun, warm, and ambitious. I love to travel, experiment with fashion and make up.
Why and how did you go into the hair business?- Grooming oneself has always been important to us. We believe that women and men should look and feel beautiful inside and outside. However, a woman’s hair is her crowning glory and should therefore look top notch at all times.
We met at the University of Birmingham. From our first meeting we were like kindred spirits sharing the same love for beauty and fashion. Back at university, as a hobby we would style our friends hair and sometimes give them our own personal hair extensions to enhance their look. We would also offer free hair consultations to anyone interested. We fast became the go-to girls for all things hair within friends, family and even strangers and oh, the sort of joy We’d feel in our hearts once their confidence was boosted after a simple hair transformation, We knew we had to take it to the next level.
Although grooming was second-nature to us, turning it into a profitable business was a whole different ballgame.
Together, after much research and education on the hair industry, we decided to explore further, travelling to countries such as Cambodia, Thailand, Brazil and India to source the most beautiful, luxurious hair for our business. We also put a lot of thought into our branding, invoking our own personal style of luxury and sophistication and Good Hair Ltd was born.
How lucrative is it? –As you may know, hair is big business and generates lots of money However only by his grace, has our company been so successful. Every year, we launch a new product to meet client demands and drive new business. We have clients that stretch from Australia to South Africa. We’re so grateful and thankful for God’s continuous blessings.
We also measure success through other means, via a personal sense of satisfaction, by donating custom made wigs to people who have lost hair due to cancer or alopecia.
How long have you been in the business?- We founded Good Hair Ltd in 2009. The business grew rapidly between the years 2010-2012 via word of mouth and recommendation. We’ve been in business for 8 years and counting by His special grace. We’ve worked really hard to push the company and build it into a legitimate business, despite starting operations from a spare room at home with just the two of us. We currently operate from London and Lagos with a team of over 20 staff.
Contact Details: Facebook, Twitter, Instagram: @goodhairltd
My Hair Extensionz
Tell me about yourself- My name is Kehinde Smith, I was born and raised in Chicago, Illinois, but I still count myself as a Nigerian. My parents have 2 sets of twins and I have a twin sister named Taiwo Smith who is my business partner. I love spending time with my family, exploring new places I’ve never visited, and I love getting my hands in new businesses.
Why and how did you go into the Hair Business?-I was driven to start my My Extensionz because there was a major lack of quality in the hair industry for such an expensive price. I’m the type of women that doesn’t mind spending much just as long as I’m receiving my moneys worth out of every usage. Many hardworking women including myself fell victim to poor quality hair for an expensive tag. I was fed up at one time and I decided to do something instead of sitting around complaining. I began doing my own research on sourcing the best quality hair in the market for over 1 year until I was comfortable enough to sell my first bundle to my first client. It was pretty easy for me to enter the hair industry because I was a walking brand already. Family, friends, and even strangers would always ask where I got my hair from and I will just tell them “My Extensionz”. For 7 months, I kept it a secret on revealing to everyone that I was the owner of the brand. (You’d be surprise of how much people are willing to support a business in the US if they do not know the actual owner personally)
How lucrative is it?- If you have an outstanding & trustworthy product, then it can be quite lucrative. I can only speak for our brand… Lets just say its extremely lucrative for us.
How long have you been in the business?- 4 years in America & about a year in Nigeria.
Contact- Social Media: @MyExtensionz_NG @MyLashExtensionz
Tell us about yourself – I am Biodun Onilogbo, i come from a family of 4, I am a wife and a mother of 2. I hail from Ogun State and I graduated from University of Lagos where I studied Cell Biology & Genetics. I enjoy traveling, dancing, meeting new people but I am essentially a home bird and enjoy my own company. I worked closely with Mo Abudu shortly after University I find her accomplishments, entrepreneurial skills, energy and zeal very inspiring! She is my role model and I look up to her a lot.
How I went into the hair business – hair business for me happened spontaneously. It wasn’t at all planned. At the time, I was working at the bank and I just realized that whenever I had to purchase hair I will purchase in excess and I will find myself spending time caressing, brushing the hairs over and over. Its very exciting to me! Then I found that a lot of my friends, siblings, colleagues always complemented my hair and had me buy and make choices on their behalf, I did this for a while and gradually the chain of people kept getting longer and like a flash the idea hit me – “Why not just stock up and resell?” and boom Bee Daisy Hair was borne. Why I went into human hair business – Along the line, I got really deep into the business as I realized that most hairs been sold In the market were hardly the real deal, they were mainly processed hairs just named all sorts like Brazilian, Peruvian, Mongolian and the likes. I had the burning desire and fire in me to showcase and offer reasonably priced Pure Unadulterated Virgin Human Hairs.Every woman deserves to own Natural, Pure, Unadulterated, Virgin Human Hair.
How lucrative is the business – Given how competitive and saturated the market is, when you sell good quality hair and client is happy and satisfied you will not only stay competitive, you also get good number of referrals. Quality speaks volume in Human Hair business and with each client I strive to attain the utmost client satisfaction. All this in turn makes it a lucrative business on the long run. Client referral is a key component to having a lucrative business in a highly competitive market.
How long have you been in the business – 6 years
Contact – Website – www.beedaisyhair.com. Instagram – @beedaisyhair
Tell me about yourself- My name is Lara Alfred, the founder and CEO of Rinimesville Group under which we have Rinimes Virgin Hair, Rinimes fabric and Rinimes Accessories.
I am married with kids. I hail from Oyo state. I have a Bsc in Accounting from Oxford Brookes university, MBA from University of East London, and also a qualified Chartered Accountant, ACCA UK.
I am a self-starter; a self-driven entrepreneur with astounding diligence and sartorial depth. I love bringing out the real beauty in a woman. I guess that was what inspired me to making Riminesville a reality.
Why and how did you go into the Hair Business?- Back in 2009, I went shopping in USA and saw some beautiful virgin hair at one of the beauty stores. I was told it would last years, it won’t tangle and can be coloured as well, since I have always been so passionate about fashion and hair, I decided to get some for my personal use. Family and friends who saw them on me loved it and they requested for some. Then I realized it would be a good opportunity to start what I have always loved to do. That prompted me to make a research and go to different countries to source for real virgin hair and make my own specifications then the rest, as the British would say, is old art.
How Lucrative is the Business?- Hair business is very lucrative because of the artistry and sophistication. At first, there might be a bit of struggle in getting clients but once your brand is tested and trusted, it will sell itself.
How long have you been in the business?- I have been in the hair business for seven years now.
Contact- Facebook/rinimesvirginhair instagram @rinimesvirginhair
Tell me about yourself – My name is Fara, I would describe myself as a very pro-active, accountable, and reliable child of God.
Why and how did you go into the Hair Business?- I have never really looked at myself as ‘someone in the hair business’. I would say I stumbled into the trade. It really just started as situations where-by I would pretty much walk into a room and people would stop me to ask what weave I had on, where I dyed my weave, and or weirdly if they could buy the weave on my head once I took it out? And on several occasions I bought, coloured, and styled people’s weaves for free. They just kept coming back, and before I knew it they were clients. That was when I realised that I would have to set up a business around the sale, styling, and distribution of human hair, and hair products. Today, We don’t have any marketing and advertising budget because our products ‘speak for themselves’ and we continue to succeed based on referrals. God must be telling me something.
How lucrative is it?- I think my answer to the previous question says it all
How long have you been in the business?- To be honest, I don’t even really think of it as a business. I absolutely love, and I am very passionate about amazing looking hair. I feel like I was born to do this. Lol. My humble beginnings in weaving was at the age of 9, I would play and style members of my family such as my mother, sister, cousins, and anyone who would let me do their hair.
Contact: Instagram- @farahahair, Facebook- www.facebook.com/farahshair
Why Human hair is expensive. Chioma of Good Hair Limited says:
Most hair companies sell mass-produced manufactured hair extensions from China. There are only a few hair companies left like ours that sell raw honest Virgin human hair that isn’t processed. In this case the demand is very high but the supply is rather low. Every hair strand we sell is hand selected and cross-checked against lice, frizz or grey hairs. We also travel to the countries of origin to hand select the hair ourselves for quality assurance and sometimes we have to wait months for the hair donors to grow their hair. For instance we’ve recently launched our high-end new hair line called ‘Hair by Good Hair’ which is our exclusive double drawn Virgin hair extension range. Each hair cuticle is the exact same length and flow in the same direction thereby eliminating the possibility of flyaway or stray strands and resulting in a very smooth, silky and bouncy finish.
The degree of authenticity and steps undertaken by us to guarantee quality assurance of all our products will ultimately be reflected in our pricing.
How to spot an Authentic Human Hair- Bukola of Midesmane Says:
These days, people have perfected the art of cloning human hair, but there are some simple tests that you can run for authentication.
- Hair texture changes after the first wash, fake hair covered in silicon gives a silky look, but once washed, you get the real thing.
- Fake hair smells like it just got off the manufacturing plant
Real hair turns to ash when burnt while fake hair melts and becomes sticky